For marketeers, design plays an essential part in the persuasion process.
Great design sells products and is one of the most important things to consider when creating or reviewing your brand identity.
The Value of Design, Fact Finder Report
Businesses that add value through their design see a greater impact on their profits than others.
Don’t just take our word for it, check out research undertaken by the Design Council which found that shares in design led businesses outperform key stock market indices by 200%!
In a crowded market place, great design enables you to stand out from competitors and enhances how you communicate your brand.
And & if that isn’t enough to convince you, what about a quote from design guru Milton Glaser, ‘“There are three responses to a piece of design—yes, no, and WOW! Wow is the one to aim for.”
Over the next few posts, we will be discussing the principles and psychology behind great design, why it is integral to creating a strong brand and why you should be committing a significant amount of your marketing budget on producing great designs and working with the best designers!