In life, first impressions do matter, and it is no exception when it comes to design.
How something, or someone looks, is our first experience of them and typically influences how we make a judgement. Therefore how your logo, marketing materials and website look is important in communicating the values behind your brand and convincing someone to want to start a business relationship with you.
In a busy market place, this can make or break acquisition of a new customer or client.
Investing in great design from the start is an important part of launching any business, or organisation, if you want to be taken seriously.
Over the next few weeks, we will be looking at how you can do this to achieve maximum potential.